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Advertising Design Digital Campaign Pitch

BZgA Gambling Addiction

Don't tell a fairy tale. Gambling is addictive!

Education and promotion are important elements of Germany’s health system. The Federal Centre for Health Education (BZgA) has been pursuing the goal of preventing health risks, like gambling addition, and encouraging healthy lifestyles since its establishment in 1967.

The concept for this pitch is the fairy tale Pinocchio, the puppet whose nose grows every time he lies.